Which two Google tagging infrastructures help clients build durable first-party data?
Select 2 Correct Responses
- Consent Mode
- Engaged Conversions
- Site-wide tagging
- Google Firestack
Explanation:
Site-wide tagging and Consent Mode are essential for building durable first-party data. Site-wide tagging ensures that data is consistently collected across all pages of a website, providing a comprehensive dataset. Consent Mode allows advertisers to respect user privacy preferences by adjusting how tags behave based on consent choices, ensuring compliance with privacy regulations while still collecting valuable data for analysis and optimization.