Your client has come to you for advice on optimizing for higher-value conversions.
Where would you recommend they start?
- By assigning equal values to every conversion that occurs on their site
- By assigning equal values to every conversion that they see on their site
- By relying on Google’s machine learning to predict behavior
- By relying on Google’s machine learning to make predictions
- By using readily available values, or even static or proxy values, like average order value
- By using readily available values, or even static or proxy values, such as average order value
- By setting a Max CPC limit on the strategy to keep the cost of the campaign under control
- By setting a Max CPC limit on the strategy to ensure the cost of the campaign is under control