What are two ways that the Insights page can help a marketer simplify performance evaluation workflows? (Choose two.)
- Provide explanations to understand performance fluctuations in campaigns.
- Automatically pause campaigns that have low ad strength or limited budget.
- Share competitor ad performance data to help marketers adapt and grow their business.
- Identify drivers of a campaign’s week-on-week and month-on-month performance.
Explanation:
The Insights page offers valuable tools for marketers to simplify performance evaluation workflows in two key ways. Firstly, by providing explanations to understand performance fluctuations in campaigns, marketers can quickly identify the reasons behind changes in campaign performance, helping them make informed decisions and take appropriate actions to optimize performance. Secondly, the Insights page enables marketers to identify the drivers of a campaign’s week-on-week and month-on-month performance, allowing them to pinpoint trends, patterns, and factors influencing campaign effectiveness over time. This facilitates a more focused and efficient approach to performance evaluation, enabling marketers to prioritize areas for improvement and implement targeted strategies to enhance campaign performance. By leveraging these features, marketers can streamline their performance evaluation workflows, gain deeper insights into campaign performance dynamics, and make data-driven decisions to drive better results.