What value is gained by utilizing broad match keywords?
- Broad match keywords let marketers exercise more control over the specific search terms to which particular ads line up, and they allow for volume to be limited.
- Broad match keywords can help marketers maximize their reach to customers who are seeking out their offerings without having to spend time adding new keywords.
- Broad match keywords are necessary to guarantee high performance — they must be included alongside exact match and phrase match keywords.
- Broad match keywords guarantee that a keyword’s core concept remains in the search term while achieving comparable volume to exact match keywords.
Related question:
Why are broad match keywords so important?
- They guarantee that a keyword’s core concept is present in the search term while reaching a volume comprable to what exact match keywords would deliver.
- Broad match gives marketers an opportunity to reach the maximum number of consumers who are seeking out their offering without having to spend the time adding different keywords.
- They are needed alongside exact match and phrase match keywords in any ad group if high performace is to be expected.
- Broad match gives marketers a lot of control over the specific search terms to which ads correspond, as well as the ability to limit volume.