The developers for YouGotTalent.com are demonstrating to the marketers the new features of the site that deliver personalized content to the user. When a user clicks on a web ad offering a 25% discount, it goes directly to a web page with information about the offer. What method of user personalization does this describe?
- It uses Progressive Personalization.
- It uses given information.
- It uses known user signals.
- It delivers a relevant landing page.
When using personalization, it’s important to deliver relevant results using known signals and user-given information.
User-given information might include details that the user has saved to an account profile within your website. When users provide information about themselves, they expect that companies will deliver a relevant and more personalized experience.