Sonora is the marketer for a client’s website, SoundSleeper.com. Her customer has hired her to increase sales revenue through the site. She wants to start by making the landing page more welcoming. What are two landing page elements Senora should focus on? Select the best answers. Select All Correct Responses
- Web-friendly
- Call-to-action
- Turnaround time
- Intuitiveness
- Simple design
Explanation:
The better UX you provide, the better search rankings you can expect.
The essential best practices optimizing your landing pages include:
-
- Relevant content
- Clear value proposition
- Prominent call to action
- Simple design
- Simple navigation (except for PPC campaigns where in most cases you don’t need navigation at all)