Kelli is a marketer for UpSide.com. A high percentage of customers begin a purchase and don’t finish. She’s called you at the Google Help Center to help her with a solution. You recommend Google Pay as a payment solution for which of the following two reasons? Select the best answers
- Google Pay supports up to 4 ACH bank accounts per user.
- It offers rewards for new user referrals.
- It securely stores payment information.
- It supports co-branded cards, such as those by Citi.
- Completing checkout takes less than six clicks or taps.
Explanation:
The correct answers are Completing checkout takes less than six clicks or taps and It securely stores payment information. Google Pay is recommended to Kelli for these reasons because it streamlines the checkout process by minimizing the number of clicks or taps required to complete a purchase, making it quicker and more convenient for customers. This feature significantly reduces the likelihood of customers abandoning their purchases midway due to a cumbersome checkout process. Additionally, Google Pay securely stores payment information in a PCI-compliant manner, ensuring that sensitive customer data, such as credit card details, is stored and transmitted securely. This security aspect not only enhances customer trust but also aligns with industry standards for handling payment information safely online. By integrating Google Pay on UpSide.com, Kelli can address the issue of high cart abandonment rates by providing a fast and secure payment solution that improves the overall user experience. These benefits make Google Pay a suitable recommendation for Kelli to implement on UpSide.com, facilitating smoother transactions and potentially increasing conversion rates by reducing friction during the checkout process. Therefore, these two reasons make Google Pay the optimal choice to help Kelli improve checkout completion rates and enhance customer satisfaction on UpSide.com.
Google Pay offers multiple benefits both for users and website owners. It can significantly speed up a checkout process as the payment method is saved directly in user’s Google Account.
Google Pay provides simplicity. Users can checkout in just a few taps or clicks. All payment information is securely stored, reducing risks of exposure.
Besides, Google Pay can be easily integrated and works well on the web and apps.