Which statement best describes native ads?
- Native ads are a video-only format.
- Native ads are also called pop-up ads.
- Native ads are distinctly different from the content they are served on.
- Native ads match the appearance and function of where they appear.
Explanation:
According to Outbrain, native advertising is a form of paid advertising in which the ads match the look, feel and function of the media format where they appear . They fit “natively” and seamlessly on the web page. Unlike banner or display ads, native ads don’t really look like ads, so they don’t disrupt the user’s interaction with the page . Native ads are information-rich sponsored content that blends into the form and function of the platform on which it appears