Maria, the marketing manager at Jack and Jill, is running a campaign for a line of baby strollers. She bids on the phrase, ‘strollers for babies’. Which targeting method is she using?

 

Maria, the marketing manager at Jack and Jill, is running a campaign for a line of baby strollers. She bids on the phrase, ‘strollers for babies’. Which targeting method is she using?

 

• Keyword targeting

 

• Product targeting

 

Explanation:

If the campaign is targeting product keywords instead of individual products or product categories then it is called Keyword targeting.

In this case, Maria is clearly bidding on a keyword phrase ‘strollers for babies’ so Maria is definitely using Keyword targeting.