Companies need to proactively prepare for possible issues on social media, to mitigate risk and increase the chances of a positive outcome. What is this called?
- A campaign risk assessment
- A centralized resource playbook
- A crisis management plan
- An emergency chain of command
Explanation:
A crisis management plan outlines the procedures, responsibilities, and communication strategies to be followed in the event of a crisis or unexpected issue on social media. It aims to guide the organization’s response to challenging situations, minimize potential damage, and maintain or restore public trust. The plan often includes elements such as key contacts, response protocols, communication strategies, and steps to address various scenarios that may arise on social media platforms.