You’re a remote social media coordinator, and crisis strikes. Your direct manager is on leave, and you don’t know who to escalate it to. What do you need?
- A short screen break to regroup and think about next steps
- The chain of command and key contacts list for stakeholders
- A social media management tool to shut down branded social accounts
- Access to the company-wide slack channel to post an update
Explanation:
Having a clear understanding of the chain of command and a list of key contacts for stakeholders is essential. This ensures you know who to escalate the crisis to and who can provide guidance or decision-making authority in the absence of your direct manager. Knowing the appropriate channels for communication helps in seeking support and making informed decisions during a crisis.
While taking a short screen break for regrouping can be helpful for managing stress, and having access to a social media management tool is relevant for crisis response, knowing whom to contact and escalate the issue to takes precedence in the initial stages of a crisis. Access to company-wide communication channels, like a slack channel, may also be valuable for providing updates but is secondary to knowing the chain of command for addressing the crisis.