A successful social media strategy is made up of three types of content – paid, owned and earned media. Which of the following are examples of owned media? (Choose Two Answers)
- Any content that you have paid for an influencer to create and posted on your channel
- User generated campaign content created and shared by brand advocates
- Campaign images your team shot on location and published to branded accounts
- Thought-leadership content created internally, hosted on your blog and shared on social
Explanation:
Owned media refers to content and assets that a brand or organization owns and controls. Examples of owned media include:
- Company Website:
- The official website of the company, where it has full control over the content, design, and user experience.
- Branded Social Media Profiles:
- Social media profiles created and managed by the company on platforms such as Facebook, Twitter, Instagram, LinkedIn, etc.
- Blog Posts:
- Articles and blog posts published on the company’s website, providing a platform for sharing industry insights, updates, and relevant content.
- Email Newsletters:
- Newsletters sent directly to subscribers’ email addresses, containing information, promotions, and updates from the company.
- Whitepapers and Ebooks:
- In-depth content pieces, often educational or informative, created by the company and available for download on its website.
- Infographics:
- Visual content, such as infographics, that is designed and produced by the company to convey information in a visually appealing way.
- Product Documentation:
- Manuals, guides, and documentation related to the company’s products or services.
- Case Studies:
- Detailed accounts of specific projects or customer experiences, showcasing the company’s expertise and success stories.
- Videos and Multimedia:
- Original video content, podcasts, or other multimedia assets created and shared by the company on platforms like YouTube or other owned channels.
- Webinars:
- Live or recorded webinars hosted by the company, providing valuable information, training, or demonstrations to a targeted audience.
Owned media is important because it allows a brand to have direct control over its messaging and brand image. This content is typically housed on platforms owned or controlled by the brand, providing a foundation for the overall digital presence and marketing strategy.