Your ad campaign objective is to increase product sales. Which of the following is an actionable metric that supports that objective?
- Content reach
- Follower count
- Clickthrough rate
- Post likes
Explanation:
Clickthrough rate measures the percentage of people who clicked on your ad after seeing it. In the context of an ad campaign aimed at increasing product sales, a higher clickthrough rate indicates that a greater percentage of your audience is not only seeing the ad but also taking the desired action of clicking through to learn more or make a purchase. It directly correlates with the campaign’s objective of driving engagement and, ultimately, increasing sales.