A social media strategy provides a roadmap for your team to achieve its goals.
Which of the following are essential elements of a strong social media strategy? (Choose Three Answers)
- A list of industry influencers
- A crisis communications plan
- A measurement and reporting plan
- A social media audit
Explanation:
Essential elements of a strong social media strategy include:
- A measurement and reporting plan:
- Establish key performance indicators (KPIs) aligned with your goals and objectives. Define how you will measure success, whether it’s through metrics like engagement, reach, conversions, or other relevant indicators. Having a measurement and reporting plan allows you to track the effectiveness of your social media efforts and make data-driven decisions.
- A social media audit:
- Conduct a thorough assessment of your current social media presence, including profiles, content, audience demographics, and performance. This helps identify strengths, weaknesses, opportunities, and threats, providing insights to inform your strategy. It also ensures that your strategy is tailored to your current social media landscape.
- A crisis communications plan:
- Anticipate potential issues and develop a crisis communications plan to handle them effectively. Social media can amplify both positive and negative events, so being prepared to address crises swiftly and transparently is crucial for maintaining brand reputation. The plan should outline key contacts, response protocols, and communication strategies during challenging situations.
While having a list of industry influencers can be beneficial for influencer marketing efforts, it is not typically considered an essential element of a social media strategy. However, influencer partnerships can be incorporated as a tactic within the broader strategy to help achieve specific goals.