What are two things you should consider doing when cross-posting?
- Edit your copy for each network
- Change your brand voice for each platform
- Create different pieces of content for each platform
- Take advantage of platform-specific features in your posts
Explanation:
When cross-posting content across different social media platforms, two important considerations are:
- Edit your copy for each network:
- Each social media platform has its own unique audience and communication style. Tailor your copy (captions, text, hashtags) to suit the specific characteristics and preferences of each platform. This may involve adjusting the length, tone, and style of your messaging to align with the expectations of users on each network.
- Take advantage of platform-specific features in your posts:
- Leverage the unique features and capabilities offered by each social media platform. For example, use Instagram Stories or Reels on Instagram, hashtags on Twitter, and LinkedIn articles on LinkedIn. By customizing your content to make the most of platform-specific features, you enhance the user experience and increase the visibility and engagement of your posts on each network.
While creating different pieces of content for each platform and changing your brand voice for each platform might be relevant in certain situations, they are not always necessary. In some cases, repurposing content can be efficient, but it’s crucial to ensure that it aligns with the conventions and expectations of each specific platform.