What are two major benefits of growing an active community?
- Increased brand advocacy
- It can lead to an increase in sales
- Audiences are less likely to move to other accounts for content
- Customers will exclusively buy from your brand
Explanation:
Growing an active community can bring about numerous benefits, but two major advantages include:
- Brand Loyalty and Advocacy:
- An active community fosters a sense of belonging and loyalty among its members. When individuals feel connected to a brand and its community, they are more likely to become loyal customers. Engaged community members are not only repeat customers themselves but also act as advocates for the brand, recommending it to their networks and contributing positively to word-of-mouth marketing.
- Valuable User-Generated Content (UGC):
- An active community often generates a steady stream of user-generated content (UGC). Community members who are passionate about a brand or its products may create content, such as reviews, testimonials, images, and videos. This UGC serves as authentic and trustworthy content that can be leveraged in marketing efforts, helping to showcase the brand’s products in real-life scenarios and perspectives.
In addition to these benefits, growing an active community can also lead to increased brand awareness, improved customer feedback, valuable insights into customer preferences and needs, and a stronger overall brand presence in the market. Active communities create a supportive environment where individuals share experiences, exchange ideas, and contribute to the brand’s success.