Your click-through rate measures how many people click a link in your post. How do you calculate it?
- Divide the total number of clicks on a link in a post by the total number of impressions
- Divide the number of conversions you received against the number of clicks you received on your links
- Divide the number of conversions you received against the total engagement rate
- Divide the total number of clicks on a link in a post by the total reach
Explanation:
The formula for click-through rate (CTR) is:
CTR=(Total ClicksTotal Impressions)×100
This formula gives you the percentage of people who clicked on a link relative to the total number of impressions (or views) that the post received. CTR is a crucial metric in digital marketing and social media analytics as it measures the effectiveness of your call-to-action and the engagement level of your audience.