Which of the following ACOS indicates the more efficient advertising campaign?
- 50%
- 35%
- 12%
- 95%
Explanation:
The most efficient Advertising campaign has the lowest ACOS percentage. ACOS means the total percentage of sales you’re spending on Ads. So, if a campaign has a low percentage of ACOS it means you are spending less percentage of your revenue on Ads. Among the options, the lowest percentage of ACOS is 12% so, the most efficient advertising campaign is the one with 12% ACOS.