Which of the following is an example of a brand halo conversion?
- A customer clicks on a vendor’s sponsored ad for tennis shoes and then purchases those shoes.
- A customer clicks on a vendor’s sponsored ad for tennis shoes, and then purchases dress shoes from that vendor.
- A customer clicks on a vendor’s sponsored ad for tennis shoes but does not make a purchase.
- A customer clicks on a vendor’s sponsored ad for tennis shoes, and then purchases tennis shoes from a different vendor.
Explanation:
A brand halo conversion occurs when a customer clicks on an advertiser’s sponsored ad and then purchases a product that is not directly promoted by that sponsored ad campaign but is still associated with the advertiser’s brand.
So, if a customer clicks on a sponsored ad for tennis shoes from a particular vendor and then purchases dress shoes from that vendor then it is considered as a brand halo conversion.