True or false? If an advertiser’s goal is sales efficiency, they should decrease bids on keywords with high ACOS.
- False
- True
Explanation:
If an advertiser’s goal is sales efficiency, then they can set the right bids by Adjusting bids on low-performing keywords.
If certain keywords have high ACOS then lowering the bids on those keywords below the average Cost-Per-Click(CPC) will reduce spend on those keywords. This will help you get lower ACOS and better conversion rates.