How should you approach evaluating video action campaign performance to drive more conversions?
- Compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
- Compare your CPA to that of brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
- Compare your CPA to that of brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
- Compare your CPA to that of non-brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
Explanation:
To evaluate the performance of a video action campaign, you should compare its CPA (cost per acquisition) to that of non-brand Search performance. Wait for three to seven days to measure the desired CPA performance before making any changes. To assess performance, follow these steps: Implement conversion tracking by selecting the appropriate conversion type and action to track, measure impact, count conversions, and extend the conversion window. Finally, apply the tag to your website. This is how you should approach evaluating video action campaign performance to drive more conversions.