For which of these location data sources would you need to set up an account linked to Google Ads?
- Google Ads
- Google Merchant Center
- Google curated chains
- Business Profile
Explanation:
To effectively utilize location data in Google Ads campaigns, particularly for local targeting and ad extensions, setting up an account linked to Google Ads is necessary for ‘Business Profile.’ Google Business Profile (formerly known as Google My Business) provides businesses with a platform to manage their online presence across various Google services, including Search and Maps. By linking a Business Profile account to Google Ads, advertisers can access location data associated with their business, such as address, contact information, business hours, and customer reviews. This integration enables advertisers to create location-based ad campaigns, leverage location extensions to display business information alongside ads, and improve ad relevance for users searching for local businesses. Therefore, setting up an account linked to Google Ads for Business Profile ensures seamless integration of location data into advertising efforts, enhancing ad visibility, relevance, and effectiveness for businesses targeting local customers.