What’s an action Omnichannel customers take when deciding to make a purchase?
- Omnichannel customers make purchases in-store only and account for disproportionately more sales
- Omnichannel customers interact with a product or service at the store versus digitally
- Omnichannel customers make purchases in silos, either online and in-person
- Omnichannel customers interact with a product or service digitally multiple times before purchasing