You’ve created a video ad campaign for your automotive rental store business, but you only have the companion ads ready to serve. What should you do?
- Remove the video ad placements while proceeding with the companion ads.
- Delay both the video ads and companion ads in the campaign.
- Cancel both the video ads and companion ads in the campaign.
- Begin the campaign with the companion ads until the video ads are ready.
Explanation:
Begin the campaign with the companion ads until the video ads are ready is the correct approach because this strategy allows you to start advertising immediately without waiting for the video ads to be prepared. Companion ads are designed to complement video ads and can still effectively promote your automotive rental store business while you finalize the video creatives. By launching the campaign with the available companion ads, you maintain brand visibility and engagement with your audience, ensuring that your marketing efforts continue to drive interest and potentially generate leads during the interim period. This proactive approach helps maximize the impact of your advertising campaign without unnecessary delays.