An agency’s client, a hair care products company, has just launched a new line of shampoos for children. To find out how many new and unique people have been buying their shampoo and have seen their media campaigns, which reports should they look at?
- They should look at the Standard report and Reach report.
- They should look at the Standard report and Floodlight Report.
- They should look at the Floodlight Report and Reach report.
- They should look at the Floodlight Report and Summary report.
Explanation:
They should look at the Floodlight Report and Reach report because the Floodlight Report provides valuable insights into the specific conversions generated from their media campaigns, including how many new and unique buyers have purchased the children’s shampoo. Meanwhile, the Reach report helps assess the number of unique individuals who have seen the campaigns, enabling the agency to understand the campaign’s exposure and effectiveness in reaching potential customers. Together, these reports offer a comprehensive view of both the reach and the impact of the advertising efforts on sales.