Your client, a game developer, is creating a new educational game aimed for preteens and is almost ready to launch. They want to be sure their display ads only show in locations in line with your brand. To reach this goal, what level in your Campaign Manager 360 account settings will you navigate to?
- Navigate to ad-level verification.
- Navigate to creative-level verification.
- Navigate to campaign-level verification.
- Navigate to account-level verification.
Explanation:
Navigate to campaign-level verification because this setting allows you to control where your display ads will be served across various placements in accordance with your brand’s guidelines. By focusing on campaign-level verification, you can establish parameters that ensure the ads only appear in contexts that align with the educational goals and target audience of the game, specifically aimed at preteens. This level of verification helps maintain brand safety and enhances the overall effectiveness of the advertising strategy by preventing placements that could misalign with the intended messaging or audience.