An electric company wants to advertise their business within several Android apps. After developing the campaign in Campaign Manager 360 and assigning creatives, there’s an error occurring. What may have caused the error?
- They assigned the creative to run across multiple mobile carriers.
- They set an HTML5 creative to run on desktop.
- They set the creatives to run on all mobile platforms.
- They set the creatives to run on iOS.
Explanation:
The error occurring for the electric company, where they want to advertise within several Android apps but are facing issues after setting up the campaign in Campaign Manager 360, is likely caused by ‘They set the creatives to run on iOS.’ Android and iOS are two distinct mobile operating systems with different technical requirements and compatibility. Creatives designed specifically for iOS may not be compatible or display correctly on Android devices due to differences in file formats, coding standards, or technical specifications. Therefore, if the electric company mistakenly set their creatives to run on iOS within Campaign Manager 360, these ads would not be served correctly within Android apps, leading to the error they are experiencing. To resolve this issue, they should ensure that their creatives are correctly configured to target Android platforms within Campaign Manager 360, aligning the campaign settings with their intended advertising strategy and audience reach. This alignment ensures that their ads are effectively displayed within Android apps, optimizing campaign performance and achieving their advertising objectives successfully. Thus, identifying and correcting the setting of creatives to run on iOS addresses the root cause of the error encountered by the electric company in their advertising campaign setup.