Laura 正在开展一个广告推广活动，旨在推广其公司的直播演示活动。她看到参与率很高，但注册量较低。应建议她采取以下哪些优化措施？请选择所有合适选项。
- 专注于提升品牌认知度，向潜在客户发送消息广告
- 启用转化跟踪功能，使领英得以对推广活动进行优化
- 查看活动落地页，确保活动内容清晰、页面已为移动设备优化
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