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Questions

Home » Questions

True or false? The product detail page should NOT include “what’s in the box” shots as it may lead to confusion for shoppers.

By vmartinez

 

  True or false? The product detail page should NOT include “what’s in the box” shots as it may lead to confusion for shoppers.  

 

  • True

 

  • False

 

Explanation:

The product detail page should satisfy the following criteria for Images:

(1) There should be a “what’s in the box” shot which shows all the accessories and extras that come with the product.
(2) The images should match the product and should be clear and professional.
(3) There should be a minimum of 4 images depicting the key features of the product.

 

Filed Under: Amazon Ads for Retail Certification Answers

Marta is an advertiser focused on improving consideration metrics of her promoted and brand halo ASINs. Which metrics would be most useful to measure consideration from her campaign?

By vmartinez

Marta is an advertiser focused on improving consideration metrics of her promoted and brand halo ASINs. Which metrics would be most useful to measure consideration from her campaign?

 

  • Detail page views, Detail Page view rate, Add to carts, Add to cart rate
  • Total DPVs, Total DPVR, Total Add to carts, Total ATCR
  • Click-through rate
  • Impressions

 

Filed Under: Measure campaigns with Amazon Attribution (seller) Answers

Sri is an advertiser interested in improving her media’s performance by generating more “add to carts” with her non-Amazon Advertising media. Which recommendation would you make for her?

By vmartinez

Sri is an advertiser interested in improving her media’s performance by generating more “add to carts” with her non-Amazon Advertising media. Which recommendation would you make for her?

 

  • Focus on your ads that help drive the highest total ATCR and invest less in ads that contribute the lowest ATCR.
  • None of the above.
  • Focus on your ads that help drive the lowest ATCR, but drive higher DPVR.
  • Focus on your ads that help drive the least expensive cost per ATC, and invest less in ads that help drive the highest cost per ATC.

 

Filed Under: Measure campaigns with Amazon Attribution (seller) Answers

Which of the following best describes the insights gained from reviewing the Total Detail Page View Rate (DPVR) metric?

By vmartinez

Which of the following best describes the insights gained from reviewing the Total Detail Page View Rate (DPVR) metric?

 

  • Used for an understanding of initial awareness for your product from your advertising campaign.
  • Provide a percentage chance of a shopper purchasing the product when they click on your ad.
  • Used to understand how many add to carts, on average, shoppers make after clicking on your ads that direct to Amazon.
  • Used to understand how many product page views, on average, customers shoppers visit after clicking on your ads that direct to Amazon.

 

Filed Under: Measure campaigns with Amazon Attribution (seller) Answers

Attribution tags should be placed on both Amazon and non-Amazon Advertising ads.

By vmartinez

 

Attribution tags should be placed on both Amazon and non-Amazon Advertising ads.

 

  • True

 

  • False

 

Filed Under: Measure campaigns with Amazon Attribution (seller) Answers

Choose the correct answer. Which type of Amazon Attribution report would you use to view your keyword level Google Ads performance?

By vmartinez

Choose the correct answer. Which type of Amazon Attribution report would you use to view your keyword level Google Ads performance?

 

  • Keyword creative report
  • Summary report
  • Order summary report
  • Performance report

 

Filed Under: Measure campaigns with Amazon Attribution (seller) Answers

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