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Questions

True or false? The product detail page should NOT include “what’s in the box” shots as it may lead to confusion for shoppers.

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  True or false? The product detail page should NOT include “what’s in the box” shots as it may lead to confusion for shoppers.  

 

  • True

 

  • False

 

Explanation:

The product detail page should satisfy the following criteria for Images:

(1) There should be a “what’s in the box” shot which shows all the accessories and extras that come with the product.
(2) The images should match the product and should be clear and professional.
(3) There should be a minimum of 4 images depicting the key features of the product.

 

Marta is an advertiser focused on improving consideration metrics of her promoted and brand halo ASINs. Which metrics would be most useful to measure consideration from her campaign?

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Marta is an advertiser focused on improving consideration metrics of her promoted and brand halo ASINs. Which metrics would be most useful to measure consideration from her campaign?

 

  • Detail page views, Detail Page view rate, Add to carts, Add to cart rate
  • Total DPVs, Total DPVR, Total Add to carts, Total ATCR
  • Click-through rate
  • Impressions

 

Sri is an advertiser interested in improving her media’s performance by generating more “add to carts” with her non-Amazon Advertising media. Which recommendation would you make for her?

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Sri is an advertiser interested in improving her media’s performance by generating more “add to carts” with her non-Amazon Advertising media. Which recommendation would you make for her?

 

  • Focus on your ads that help drive the highest total ATCR and invest less in ads that contribute the lowest ATCR.
  • None of the above.
  • Focus on your ads that help drive the lowest ATCR, but drive higher DPVR.
  • Focus on your ads that help drive the least expensive cost per ATC, and invest less in ads that help drive the highest cost per ATC.

 

Which of the following best describes the insights gained from reviewing the Total Detail Page View Rate (DPVR) metric?

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Which of the following best describes the insights gained from reviewing the Total Detail Page View Rate (DPVR) metric?

 

  • Used for an understanding of initial awareness for your product from your advertising campaign.
  • Provide a percentage chance of a shopper purchasing the product when they click on your ad.
  • Used to understand how many add to carts, on average, shoppers make after clicking on your ads that direct to Amazon.
  • Used to understand how many product page views, on average, customers shoppers visit after clicking on your ads that direct to Amazon.