Questions

 

Attribution contention occurs at the ASIN level. This means if you promote the same ASINs across multiple orders your attribution tags with the same promoted ASINs will be eligible with each other for attribution.

 

• True

 

• False

 

 

Attribution contention occurs at the Order level, which means attribution tags within the same order compete with each other for attribution.

 

• False

 

• True

 

 

ASINs within the Amazon Attribution console are promoted at the Order level.

 

• True

 

• False

 

When measuring campaigns using Amazon Attribution, what is the next step after you create an order?

 

• Name your order.
• Copy your attribution tag to append on your ad as the click-through URL.
• Generate a report to validate that you are measuring all your ad’s clicks correctly.
• Create line items, which generates attribution tags that are placed on ads.

 

Choose the best description for promoted conversion metrics.

 

• Add to cart rates of select products.
• Impressions from your ad campaign.
• Amazon Attribution metrics that correspond only to the specific ASINs associated to an Order and its attribution tags.
• Detail page views of all products.

 

 

Attribution tags are generated when you create line items.

 

• False

 

• True