Questions

Which sentence below best describes how ads are measured using Amazon Attribution?

 

• Attribution tags are created by users in the Amazon Attribution console and placed in the advertiser’s ad server; Amazon Attribution reporting is made available within the advertiser’s ad server.
• Attribution tags are created within the self-service Amazon Attribution console; tags are placed on ads, and Amazon conversions are reported within the Amazon Attribution console and exportable Excel reports.
• You cannot use attribution tags to measure performance in Amazon Attribution.
• Ads are measured by a 3rd party and imported into the Amazon Attribution console.

or

• Ads are measured by a 3rd party and imported into the Amazon Attribution console. Add to cart rates of select products.
• You cannot use attribution tags to measure performance in Amazon Attribution.
• Attribution tags are created by users in the Amazon Attribution console and placed in the advertiser’s ad server; Amazon Attribution reporting is available within the advertiser’s ad server.
• Attribution tags are created within the self-service Amazon Attribution console; tags are placed on ads as a their click-through URL, and clicks/conversions are reported within the Amazon Attribution console and exportable Excel reports.

 

Amazon Attribution allows advertisers to measure their search, social, display, video, and email non-Amazon media channels.

 

• True
• False

 

 

Amazon Attribution allows advertisers to measure their non-Amazon media and report on Amazon conversion metrics, including sales.

 

• False

 

• True

 

Which sentence best describes what Amazon Attribution enables advertiser to accomplish?

 

• Amazon Attribution enables advertisers to understand how their Amazon advertising media performs on non-Amazon properties.
• Amazon Attribution allows for performance measurement of ads on Amazon properties.
• Amazon Attribution allows for advertisers to upload media from other sources to Amazon properties.
• Amazon Attribution enables advertisers to understand how their non-Amazon Advertising media impacts customer engagement with their brand on Amazon.