Questions

Which of the following is a NOT a benefit of Sales Hub?

 

• Easily automatable lead rotation and deal management
• Easily automatable tasks and internal notifications
• AI-driven analytics to support an outreach strategy
• Limited mobile user experience

 

Which of the following statements is false?

 

• Sales Hub includes built-in ABM features, while traditional CRM systems include ABM features as an added-on charge.
• Most ABM solutions thwart easy coordination between marketing and sales, but Sales Hub’s ABM functionality enables teams to deliver cohesive and personalized buying experiences.
• Sales Hub brings all sales teams’ needs together in one, easy-to-use, central system of record.
• Sales Hub focuses only on architecting the manager’s user experience

 

or

 

• Legacy CRMs often require clients to sacrifice customization for ease of use
• Sales Hub offers easy integrations with tools commonly used by sales teams, via HubSpot’s App Marketplace
• Legacy CRMs often have a poor (or nonexistent) mobile user experience
• Sales Hub does NOT include easily automatable email outreach tools

 

or

 

• Front office teams are internally facing, such as finance, HR, and IT.
• Back office teams and front office teams are both the same in the modern economy in terms of their day-to-day work.
• The term “customer-facing teams” paints a clearer picture of what front office and back office teams have in common–customers–and why it makes sense to support them with HubSpot CMS.
• Both A & B

 

or

 

• HubSpot CMS includes built-in security features, while traditional CMS systems include security features as an added-on charge.
• The HubSpot CMS is lightweight, flexible, and easy to use, while traditional CMS systems are rigid and difficult to edit for marketers and other non-technical personas.
• In HubSpot CMS, marketers should always rely on developers for simple site changes, since it is built to be exceptionally easy to use for developers.
• HubSpot CMS focuses on architecting the end-user experience

 

or

 

• Any kind of systematic change will require an investment of time and effort, however, HubSpot has created a number of tools, including a marketer-friendly content export that exports all code, media files, a HubDB export for all table data.
• HubSpot CMS allows marketers to easily create and edit pages, without developer help.
• HubSpot provides public APIs for pulling blog posts, local development tooling for pulling website files locally, and numerous public CMS endpoints that give your developers access to pulling/pushing CMS content and to help them quickly migrate on/off HubSpot CMS with less effort.
• Hosting and security are included with the HubSpot CMS for the smallest extra charge in the industry.

 

Which of the following best describes the Sales Hub’s relationship to the flywheel?

 

• Sales Hub can help alleviate friction internally and for prospects and customers. It plays a vital role in all stages of the flywheel model (identify, explore, connect, and advise).
• Sales Hub is a kind of flywheel. The flywheel is a metaphor used to talk about the Sales Hub.
• The HubSpot CRM is simply a flywheel that’s incredibly energy-efficient. When you add force to it and remove friction, it spins faster and faster.
• None of the above.

 

Which of the following statements about ABM is NOT true?

 

• It is a growth strategy in which marketing and sales work together to create personalized buying experiences
• If prospects are focused on selling high value B2B products or services to a finite number of good-fit buyers, they should consider an ABM strategy
• If prospects are focused on selling B2C products with single-person buying committees, they should consider an ABM strategy
• In recent years, more and more B2B companies have moved towards adopting ABM

 

 

True or false? Marketing, sales, and service are all internally-facing back office teams.

 

• True

 

• False

 

Which of the following is a potential business challenge encountered by Sales leaders?

 

• Gathering together forecasts from different, unintegrated systems
• Pestering sales operations people about entering data or new fields into the system
• Having to continuously badger salespeople to manually enter data
• Having to scramble for the right data for meetings with their senior executives
• All of the above