Questions

Which of the following is an example of a social media tactic that could be used to boost campaign visibility? Select the correct answer.

 

• Create a hashtag associated with a new contest

• Audit your social channels to track engagement
• Craft a SMART objective tied to your organization’s goals
• Revisit your campaign objectives and adjust as needed

 

Which of the following best defines a social media strategy? Select the correct answer.

 

• A strategic KPI outlined by leadership for execution by the social team
• A SMART goal that ladders up to your organization’s top priorities
• A tactic that will allow you to execute on your objective
• A statement that describes how an objective will be achieved

 

How does a social media strategy relate to objectives and campaigns? Select the correct answer.

 

• The strategy is a list of tangible assets (a website, blog post, hashtag) you will use for your campaign
• The strategy is the action behind your campaign, specific tactics outlining how you will execute your objectives
• The strategy is the approach (the why and how) behind your campaign achieving its objectives
• The strategy is the rationale for your campaign based on organizational KPIs approved by leadership

 

Why are objectives important to a social media campaign? Select the correct answers.

 

• They provide organizational alignment and plan for positive outcomes
• They document industry best practices and tips for campaign success
• They provide a detailed roadmap of tactical actions the team can execute
• They make it easy for stakeholders to review and approve campaigns

 

Which of the following best fits the criteria of a SMART social media objective? Select the correct answer.

 

• Increase overall User Generated Content (UCG) and engagement on weekly Instagram posts by 35% in Q3

• Secure at least 25 blog posts from the top 10 travel bloggers around the globe by next week
• Generate 10 pieces of paid media for 3 platforms, partner with 3 influencers to help cross-promote
• Engage travel influencers to post photos of themselves enjoying a Destination Experience at one of the Top 10 Get Away locations

 

Aligning social media objectives with broader organizational goals and priorities is central to the success of a social strategy. Which of the following sequences best describes how social media objectives should be set? Select the correct answer.

 

• Insert current organizational priorities into a flowchart, map onto these priorities existing branded social channels best positioned for success
• Analyze engagement metrics across branded Social Channels, design a range of social campaign options that build on what’s already working
• Brainstorm cutting edge tactical and content ideas with your team, evaluate these ideas against the most relevant organizational goals
• Review organizational goals/priorities, derive supporting SMART objectives with corresponding strategies and tactics