Questions

 

_______________ is a single code snippet placed across your entire website to track multiple site actions or conversions.

 

• Multiple site actions tag
• A multiple site actions tag
• A single snippet website tag
• A universal website tag

 

 

Where would you see an option to break out conversions by conversion event name?

 

• When creating a downloadable .csv report in Ads Manager
• In the Campaigns tab in Ads Manager
• At the bottom of the Ads Manager dashboard
• In the Campaign Details section of the Campaign Creator

 

 

There are two main ways performance advertisers measure on Twitter: (select two)

 

•  Twitter Website Tag
•  Mobile IEM
•  Server-to-server integration with DCM
•  Twitter website tag

 

 

When __________ bidding is selected, your campaign will auto-optimize your bids to achieve a daily average cost per link click that meets or beats your target.

 

• Optimal bid
• Target cost
• Automatic bid
• Maximum bid

 

 

True or False. With Website Clicks campaigns, you have access to all Twitter social and demographic targeting.

 

• False

 

• True

 

 

Once you’ve set up a website tag, reporting for website conversion tracking is available in the _____________ within Twitter Ads Manager.

 

• Website tracker tab
• Tweet composer
• Campaigns tab
• Media library