What can you learn about your audience from social listening?
- How they feel about a brand and its competitors
- What problems and pain points they have
- What solutions or features they want
- All the options
Questions
What kinds of businesses can use social listening?
What kinds of businesses can use social listening?
- Any business or organization can utilize social listening principles.
- Nonprofits don’t need social listening.
- Social listening should only be used for Fortune 500 brands.
What role should your PR and Comms teams have in your strategy?
What role should your PR and Comms teams have in your strategy?
- PR and Comms will be able to help you determine topics and potential crisis options to monitor.
- PR and Comms will be more helpful than other departments.
- PR and Comms will take over the full strategy and execution.
Why is Boolean Search a consideration when looking at social listening tools? Choose two answers.
Why is Boolean Search a consideration when looking at social listening tools? Choose two answers.
- Tools that offer Boolean Search make it possible for you to do more specific searches.
- It shouldn’t be a consideration.
- Boolean Search can make your mention pulls more efficient.
What does Boolean Search let you do?
What does Boolean Search let you do?
- Helps you find more specific keyword mentions with operators and modifiers so you have more efficient search results
- Helps you find mentions with any social media tool
- Lets you find content on Twitter
Why is it important to have a maintenance process in place and communicated?
Why is it important to have a maintenance process in place and communicated?
- This makes it easier to keep the program on track after it’s launched.
- So you can tell stakeholders that the program is successful
- So you don’t have to do anything else after the program is launched
- Ensures that everyone in the company knows about the program