Questions

Which of these are metrics you can analyze with social listening?

 

• Customer satisfaction/sentiment
• Demographics
• Number of mentions
• Share of voice
• Mention reach
• All the options

 

Which of these are use cases for brand social listening? Choose three answers.

 

• Learn more about your audience’s views about you vs your competitors
• Spying on people
• Determine who on the team will need to be trained to complete tasks.
• Learning more about your audience

 

 

How do you complete the responsibility framework?

 

• Put your team’s name on all of the tasks so you can make sure that there is a name for everything.
• Put your name on all the work so you can make sure things are done correctly.
• Break down who will have responsibility for each task.

 

What do you need to know before you select a social listening tool?

 

• What channels you want to focus on
• What metrics you want the tool to provide
• Budget for a tool or if there will be a future budget
• All the options

 

What are the benefits of social listening?

 

• Sentiment
• All the options
• Use quotations when you want to group keywords together and parentheses when you want to search for them exactly as it appears in the parentheses.
• Share of voice

 

What is social listening?

 

• Monitoring and analyzing social conversations to learn more about opinions, sentiment, and trends around a brand, its industry, and more
• Listening to podcasts that are distributed through social media
• Eavesdropping on conversations at conferences
• Listening to audio spaces online