Questions

 

What can you do to build a program if you do not have the budget to use a social listening tool? Choose two answers.

 

• Use native search abilities on each social media platform you want to monitor.
• You can’t have a program without a budget.
• Create Talkwalker alerts for specific keywords.

 

 

Is social listening just for large brands or can other businesses use it?

 

• Any business can take action to do social listening.
• Only brands that have accounts on every social media platform should have a program.
• Only large brands can afford a social listening program.

 

What can happen if you don’t create a social listening program?

 

• You will miss out on customers who are complaining about you and are threatening to churn.
• You will miss out on opportunities to connect with your audience when they don’t tag you.
• You will only find out about potential crises when they are so big you can’t ignore them.
• All the options

 

What do you need to consider when determining which social listening tool is best for you? Choose three answers.

 

• The features/metrics you want to have
• What will impress your stakeholders
• Available budget
• Tech integration required/wanted

 

 

What is one way to ensure you receive stakeholder buy-in?

 

• Tell them to trust you.
• Tell them it won’t take a lot of time or budget.
• Showcase that your findings can align with the goals of the company and specific departments.

 

 

What are some of the KPIs you can use to determine success of your social listening strategy? Choose two answers.

 

• Sentiment
• Share of voice
• SQLs