Questions

 

What’s the difference between using parentheses and quotation marks in Boolean Search?

 

• Use quotations when you want to group keywords together and parentheses when you want to search for them exactly as it appears in the parentheses.
• Use parentheses when you want to group keywords together and quotation marks when you want to search for them exactly as it appears in the quotations.
• They are interchangeable.

 

 

When would you use an asterisk in your Boolean Search?

 

• When you want to search for multiple words by using the asterisk as a wild card
• When you specifically want to search for event keywords
• Whenever you want to do a special search

 

 

How do you determine the success of your social listening program? Choose two answers.

 

• Experiment with your social listening plan and then create goals based on the information you discover.
• Prioritize the main KPIs that leadership will want you to report on.
• Align your OKRs with company and department goals.

 

 

How can you determine the severity of your escalation topics? Choose two answers.

 

• Talk to your social media team to determine if they have had any recent issues. Ask which topics they want to have escalated to them.
• Severity doesn’t matter. Escalate all negative mentions.
• Talk to PR and Comms to see what kinds of crises they have had in the past. Ask which topics they want to have escalated to them.

 

 

What can you do to make sure your keywords are the words that your audience uses when they talk about their experience and opinion online? Choose two answers.

 

• Complete customer interviews.
• Guess and make a list of keywords you would use to talk about your product or service.
• Create preliminary native searches around some potential keywords to see if there are mentions.

 

Why do you need to have a responsibility doc with a breakdown of program maintenance tasks and their cadence?

 

• Helps you know who to train and share what specific work needs to be done
• In case there are staffing changes or responsible staff are on vacation
• Makes it clear to stakeholders the level of work needed for the program
• Helps you know who to train and share what specific work needs to be done
• All the options