Three types of content distribution are….
- Given, owned, and paid
- Owned, earned, and paid
- Distributed, earned, and owned
Questions
Fill in the blank. Quality content is well-written, \_\_\_, readable, persuasive, and provides value for a positive customer experience.
Fill in the blank. Quality content is well-written, \_\_\_, readable, persuasive, and provides value for a positive customer experience.
- Quick to read
- Relevant
- Understood in all languages
Which metrics matter most when it comes to measuring your content success?
Which metrics matter most when it comes to measuring your content success?
- It depends on each individual brand/business’s goal
- Conversion
- SEO outcome
- Engagement
What is one way to reuse your existing content?
What is one way to reuse your existing content?
- Update your Google My Business listing
- Turn categorized blog posts into an eBook
- Create a new keyword strategy
True or False: A brand that has super strict brand standards can explore automated bidding, but not campaigns or creative.
True or False: A brand that has super strict brand standards can explore automated bidding, but not campaigns or creative.
- True
- False
What is the most critical requirement to meet for a Smart Shopping campaign?
What is the most critical requirement to meet for a Smart Shopping campaign?
- Having a budget of at least $10K per month
- Having conversions
- Having a merchant center