Questions

 

A travel company launched a Conversion campaign for an upcoming holiday vacation special. The promotion is pacing to spend in full, but it is not reaching KPI goals. The campaign is set up using the following: Image ads with their most popular hotel packages

 

• The Pinterest tag installed Custom bidding Keyword and interest targeting What strategy can the media planner use to optimize the campaign? (select one)
• Use enhanced match
• Use a frequency cap
• Use daily budgets
• Use Pinterest Performance+ bidding

 

 

A jewelry retailer wants to launch awareness campaigns for their new line of men’s watches. The campaign has a budget of $30,000 and is set to run for 30 days. The campaign has been running for 7 days and is pacing lower than expected. Which optimization strategy can the media planner use? (select one)

 

• Turn on dynamic retargeting
• Turn on Pinterest Performance+ lifetime budget
• Turn on Pinterest Performance+ creative
• Turn on enhanced match

 

 

A large e-commerce retailer wants to use a measurement solution to better understand the impact of their Pinterest lower-funnel campaigns. The media planner proposes a conversion lift study. What are the success metrics for a Pinterest conversion lift study? (select two)

 

• Offline sales
• Purchase intent
• In-app behaviors
• Segmentation
• Brand association

 

 

An established shoe brand wants to launch an awareness campaign on Pinterest. The brand’s goal is to use a first-party Pinterest measurement solution to better understand action intent with Gen Z audiences on the platform. What Pinterest measurement solution meets the brand’s needs? (select one)

 

• Multitouch attribution
• 2Q brand lift study
• Kantar 6Q brand lift study
• Marketing mixed modeling

 

 

A food brand wants to run a campaign using video assets. Their goal is to increase reach with people searching for recipe ideas. What campaign objective and KPI metric should be used to measure success? (select one)

 

• Consideration and CPC
• Awareness and ROAS
• Awareness and CPM
• Catalog sales and oCPM

 

 

A large men’s fashion client wants to run a full-funnel campaign on Pinterest. The goal is to maximize performance using video assets with one type of ad format. What ad format would meet the brand’s goal? (select one)

 

• Standard video ad
• Video shopping ad
• Premiere Spotlight ad
• Max-width video ad