Questions

 

A retail client wants to use Pinterest to reach people who haven’t purchased from it before. Which targeting strategy should the media planner recommend?

 

• Target all site visitors and past purchasers to maximize conversion likelihood.
• Exclude existing customers by uploading a CRM list and a site visitor audience, so only new prospects see the ads
• Focus exclusively on broad interest targeting without any audience exclusions for maximum exposure.
• Target only users who have engaged with the brand’s Pins, regardless of their customer status.

 

 

A toy retailer wants to increase sales for a promotion during a busy shopping holiday. It wants to build an audience based on site visitor behavior for better targeting. Which tools are necessary to achieve this?

 

• Conversions API
• Pinterest Audience Manager
• Pinterest Shopping API
• Enhanced match

 

 

Abrand is launching a campaign on Pinterest to increase online sales. It wants to ensure its ads are shown to consumers that already engage with its products, as well as acquire new customers. What should the brand do to meet its objectives?

 

• Use conversion ads which target a broad audience of people who do not engage with the brand.
• Use shopping ads with a product feed targeting both first party and second party to reach users familiar with the brand
• Use Pins to boost engagement with users who have interacted with the brand’s Pinterest account.
• Use shopping ads leveraging only first-party data from users who have previously engaged with the brand’s website.

 

 

A new home decor brand is looking to increase sales on its website. Which approach should the brand use knowing that people on Pinterest are actively seeking design inspiration for their new homes?

 

• Place an ad with direct links to specific items on its website.
• Set video completions as the main KPI
• Use search placement to reach people on Pinterest discovering new home decor ideas.
• Choose an objective that maximizes ad impressions.

 

 

A clothing brand is seeking to generate product awareness on Pinterest for its latest clothing line. When using the Pinterest Trends tool, the brand notices a growth around sustainable clothing searches by users aged 18-24. This demographic is exactly the audience the brand is looking to target. ‘What additional targeting update should the brand make to best leverage this insight?

 

• Exclude sustainability and other related searches from its targeting keywords.
• See which keywords had the highest search volume within the last week.
• Add additional top trends keywords, specific to users aged 18-24.
• Add sustainability and other related searches as keywords.

 

 

A media planner is developing a Pinterest campaign for a new line of plant-based snacks. The client wants to align its campaign with future, culturally relevant trends and reach health-conscious users who are open to trying new foods. What is the most effective next step to ensure the campaign taps into predicted themes for the upcoming year?

 

• Use the Pinterest Trends tool to review which plant-based topics performed well last year and center the campaign around those established themes.
• Focus the campaign on timeless plant-based snack content, avoiding seasonal or trend-driven topics.
• Use the Pinterest Trends tool to explore trending conversations on other social platforms to find popular ideas for campaign inspiration
• Use the Pinterest Predicts report to identify and incorporate emerging food trends in planning the campaign’s strategy.