Questions

 

A brand wants to boost reach with an awareness campaign with strict monthly budgets over a full quarter. It plans to use daily budgets to stay on track. Which of the following would help guide the recommendation?

 

• Total branded Pins
• Daily site visitors
• Estimated cost per mille (CPM)
• Expected reach

 

 

A cosmetic company noticed that its cost per mille (CPM) increased by 20% from October to December last year while running an awareness campaign on Pinterest with video and static creative. It is now reconsidering running a similar campaign this year and wants to understand what could have driven the higher CPM. What is the most likely reason for the higher CPM?

 

• More advertising inventory available during the period of the campaign
• New creative assets were refreshed every week after monitoring creative performance
• Increased engagement on the brand’s page
• The time of the year the campaign ran

 

 

A beauty brand wants to boost awareness of its celebrity-endorsed product line. It is prioritizing a campaign that showcases its vegan ingredients to a broad audience, and prefers to have immersive visuals that immediately stand out when people are scrolling on the Pinterest app. Which ad format and metric should the media planner recommend?

 

• Video ads and Video Completion Rate (VCR)
• Max-width video and cost per click (CPC)
• Carousel ads and cost per acquisition (CPA)
• Max-width video and cost per mille (CPM)

 

 

A client wants to maximize reach for an upcoming seasonal promotion, planning to run two ads for one month with an average daily spend of $3,000. What should the media planner recommend as the optimal campaign set up?

 

• Awareness objective with Pinterest Performance daily budget, Pinterest Performance targeting, and custom bidding.
• Awareness objective with fixed daily budget, Pinterest Performance+ targeting, and Pinterest Performance+ bidding.
• Awareness objective with fixed daily budget, Pinterest Performance+ targeting, and custom bidding
• Awareness objective with Pinterest Performance+ daily budget, Pinterest Performance+ targeting, and Pinterest Performance+ bidding.

 

 

A client with an extensive product catalog wants to run a holiday promotion using its current product images. It wants to scale ads efficiently during a peak shopping weekend. Which campaign objective and optimization strategy should the media planner recommend?

 

• Pinterest Performances catalog sales and Pinterest Performance+ budgets
• Pinterest Performance+ catalog sales and Pinterest Performance+ creative
• Pinterest Performance+ conversions and Pinterest Performance+ bidding
• Pinterest Performance+ consideration and Pinterest Performance+ targeting

 

 

A fitness brand is launching a new shoe with a celebrity partnership using the following campaign requirements: Awareness campaign 3-day flight $650,000 budget Which ad formats should the media planner recommend?

 

• Shopping ad
• Video shopping ad
• Premiere Spotiight
• Lead ad
• Max-width video ad