Questions

 

A large toy retailer wants to use video assets to drive sales for one of its seasonal products during a major holiday. It wants to use an ad format that meets key performance metrics for its budget. Which campaign strategy can help reach KPI goals?

 

• Catalog sales, video shopping ad, cost per action (CPA)
• Conversion, max-width video, cost per click (CPC)
• Consideration, Idea ad, CPC
• Consideration, video shopping ad, CPA

 

 

A fashion retailer wants to launch a campaign to promote its new collection of summer dresses, and aims to increase both brand awareness and online sales. To ensure the campaign is as effective as possible, a media planner plans to run tests to optimize ad performance. Which strategy best leverages Pinterest’s testing opportunities to achieve this?

 

• Create multiple campaigns with different targeting options (e.g. demographics vs. interests). Track engagement rate and saves to determine which audience group interacts best with the ad
• Setup a single video Pin campaign and test different ad copy variations within the same ad group.
• Launch a single campaign with shopping Pins and measure the overall conversion rate without A/B testing. Use Pinterest’s Conversion Insights to see how the campaign performs without additional optimizations.
• Run an A/B test on video Pins vs. carousel Pins to determine which format drives higher engagement. Use interest targeting in both groups and focus on impressions and click through rate (CTR) as the primary Kpls.

 

 

A health and fitness brand is launching a new line of protein drinks and wants to reach potential customers. It only has video assets and wants to ensure the lowest possible spend. Which campaign objective and ad format combination should the media planner recommend?

 

• Video Completion and Video shopping ads
• Awareness and Standard video ads.
• Awareness and Max-width video
• Video completion and Premiere Spotiight

 

 

A large resale marketplace client wants to run a conversion campaign for the first time on Pinterest and target campaigns to customers with items in their shopping cart. After uploading its product catalog, what is the recommended next step?

 

• Install the Pinterest Tag and enable dynamic retargeting.
• Runa Conversion Lift Study.
• Setup a custom Ads Manager report.
• Launch a Pinterest Performance+ Conversions campaign with customer list targeting.

 

 

A home decor brand has recently launched a new line of kitchen cookware. It wants to use video assets from its website to expand its reach on Pinterest. Its goal is a max Cost Per View of $1.40. Which campaign objective should the media planner recommend?

 

• Consideration
• Catalog sales
• Conversions
• Awareness

 

 

A snack company is proposing a larger budget for another year of always-on campaigns. Past performance for ads using only product images with blank backgrounds met benchmarks, but the company is seeking better lower-funnel performance. What should the media planner recommend as a creative strategy?

 

• A Premiere Spotlight takeover with video.
• Two-minute snack tip videos
• Feature products with lifestyle imagery.
• Add hashtags to increase visibility.