CertificationAnswers

We help you to get prepared and pass your Marketing online Certification exams

EN FR ES DE IT PT RU PL NL TR JA CZ CN KO UK ID

Questions

A cosmetics brand’s ad includes a direct link that takes users right to its website. The brand’s goal is to drive traffic and increase sales for a new product line. Which campaign objective meets the brand’s goals?

By

 

A cosmetics brand’s ad includes a direct link that takes users right to its website. The brand’s goal is to drive traffic and increase sales for a new product line. Which campaign objective meets the brand’s goals?

 

  • Conversion
  • Brand awareness
  • Consideration
  • Video completion

 

An athletic equipment brand wants to increase consideration of its newest line of home workout equipment. It wants to provide personalized recommendations to fit customers’ unique workout needs. Which ad format should the media planner recommend?

By

 

An athletic equipment brand wants to increase consideration of its newest line of home workout equipment. It wants to provide personalized recommendations to fit customers’ unique workout needs. Which ad format should the media planner recommend?

 

  • Quiz ad
  • Showcase ad
  • ldea ad
  • Shopping ad

 

An auto brand is rolling out an always-on campaign for its new model, starting with a $600,000 budget split evenly to be $50,000 per month. It will review sales each month and adjust spend based on performance. What is the best way to set up its campaign and budget?

By

 

An auto brand is rolling out an always-on campaign for its new model, starting with a $600,000 budget split evenly to be $50,000 per month. It will review sales each month and adjust spend based on performance. What is the best way to set up its campaign and budget?

 

  • Set up one campaign for the full ight using a frequency cap.
  • Set up one campaign for the full flight and turn on Pinterest Performance daily budgets.
  • Run multiple campaigns each month using daily budgets.
  • Run multiple campaigns for the year with lifetime budgets for each.

 

A clothing and accessories brand wants to upload its product catalog and start driving sales with a shopping campaign on Pinterest. What initial steps should the media planner recommend the client complete before getting started?

By

 

A clothing and accessories brand wants to upload its product catalog and start driving sales with a shopping campaign on Pinterest. What initial steps should the media planner recommend the client complete before getting started?

 

  • Leverage the Pinterest API to upload the product feed.
  • Upload the product catalog as a PDF file.
  • Optimize board titles for search keywords.
  • Implement the Pinterest tag.

 

A client in the travel industry has cost per click (CPC) goals and wants to use direct links to drive traffic to its website. Which campaign objective should the media planner recommend?

By

 

A client in the travel industry has cost per click (CPC) goals and wants to use direct links to drive traffic to its website. Which campaign objective should the media planner recommend?

 

  • Consideration
  • Awareness
  • Conversions
  • Catalog sales

 

An auto brand is kicking off a campaign before the launch of its new vehicle model and wants people to sign up for their newsletter for updates ahead of launch. Which campaign objective lines up best with this goal?

By

 

An auto brand is kicking off a campaign before the launch of its new vehicle model and wants people to sign up for their newsletter for updates ahead of launch. Which campaign objective lines up best with this goal?

 

  • Consideration
  • Brand awareness
  • Conversions
  • Catalog sales