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Questions

Home » Questions

A large furniture retailer wants to launch a conversion campaign using a mix of images and videos that highlight their line of modern furniture without a product feed. What ad format and KPI metric meets the retailer’s goal? (select one)

By vmartinez

 

A large furniture retailer wants to launch a conversion campaign using a mix of images and videos that highlight their line of modern furniture without a product feed. What ad format and KPI metric meets the retailer’s goal? (select one)

 

  • Carousel ad and CTR
  • Showcase ad and CPC
  • Collection ad and CPA
  • Shopping ad and CPA

 

Filed Under: Pinterest Media Planner Certification Exam Answers

A retail brand wants to use A/B testing to compare Pinterest Performance+ creative ads with generative AI lifestyle backgrounds versus Shopping ads with blank white backgrounds. Their goal is to determine which ad to use for engagement metrics. What is the minimum amount of time required for A/B testing? (select one)

By vmartinez

 

A retail brand wants to use A/B testing to compare Pinterest Performance+ creative ads with generative AI lifestyle backgrounds versus Shopping ads with blank white backgrounds. Their goal is to determine which ad to use for engagement metrics. What is the minimum amount of time required for A/B testing? (select one)

 

  • 7 days
  • 3 days
  • 30 days
  • 14 days

 

Filed Under: Pinterest Media Planner Certification Exam Answers

A home goods retailer wants to expand reach to their Gen Z market for an upcoming awareness campaign. Their goal is to use a targeting strategy with audience segmentation that boosts impressions over a significant period of time. The media planner leverages the Pinterest Predicts report to help develop the strategy. How does the Pinterest Predicts report inform the strategy? (select one)

By vmartinez

 

A home goods retailer wants to expand reach to their Gen Z market for an upcoming awareness campaign. Their goal is to use a targeting strategy with audience segmentation that boosts impressions over a significant period of time. The media planner leverages the Pinterest Predicts report to help develop the strategy. How does the Pinterest Predicts report inform the strategy? (select one)

 

  • Audience affinity metrics
  • Seasonal trend comparisons
  • Keyword search metrics
  • Trend data by month

 

Filed Under: Pinterest Media Planner Certification Exam Answers

A large fashion client wants to launch a holiday campaign. It has a high budget of $500,000 for a 2 week campaign. What budget strategy would meet the client’s goals? (select one)

By vmartinez

 

A large fashion client wants to launch a holiday campaign. It has a high budget of $500,000 for a 2 week campaign. What budget strategy would meet the client’s goals? (select one)

 

  • Pinterest Performance+ daily
  • Fixed lifetime
  • Pinterest Performance+ lifetime
  • Fixed daily

 

Filed Under: Pinterest Media Planner Certification Exam Answers

A beverage company wants to drive online traffic to their site. The company’s goal is to increase clicks on a seasonal promotion they run in December. The promotion is valid from December 1st to December 31st. What flight period and campaign objective meets the company’s goal? (select one)

By vmartinez

 

A beverage company wants to drive online traffic to their site. The company’s goal is to increase clicks on a seasonal promotion they run in December. The promotion is valid from December 1st to December 31st. What flight period and campaign objective meets the company’s goal? (select one)

 

  • Run a 7 day Awareness campaign in November, and a 30 day Conversion campaign in December.
  • Run a 7 day Awareness campaign in November, and a 7 day Consideration campaign in December.
  • Run a 30 day Awareness campaign a month in November.
  • Run a 30 day Consideration campaign in December.

 

Filed Under: Pinterest Media Planner Certification Exam Answers

A fashion brand is promoting a new line of swimwear and they want to maximize the number of people who see their ads leading up to a popular summer holiday weekend. What type of awareness campaign budget will help achieve the fashion brand’s goal? (select one)

By vmartinez

 

A fashion brand is promoting a new line of swimwear and they want to maximize the number of people who see their ads leading up to a popular summer holiday weekend. What type of awareness campaign budget will help achieve the fashion brand’s goal? (select one)

 

  • Max bid cap
  • Pinterest Performance+ daily
  • Fixed daily
  • Pinterest Performance+ lifetime

 

Filed Under: Pinterest Media Planner Certification Exam Answers

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        • Optimize performance
      • Ad Exchange API Basics
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      • Generative AI for Educators
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