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Questions

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A large coffee brand wants to run a conversion campaign with a goal of 5000 purchases during the winter season. Their goal is to achieve an average cost of $15 per Add to Cart event and $25 per Checkout event. What estimated budget would closely align with the coffee brand’s goal? (select one)

By vmartinez

 

A large coffee brand wants to run a conversion campaign with a goal of 5000 purchases during the winter season. Their goal is to achieve an average cost of $15 per Add to Cart event and $25 per Checkout event. What estimated budget would closely align with the coffee brand’s goal? (select one)

 

  • ,000
  • 5,000
  • 0,000
  • 0,000

 

Filed Under: Pinterest Media Planner Certification Exam Answers

A hotel brand wants to promote its amenities and spa treatment packages to new customers. Its goal is to get its image ads delivered as many times as possible. Which metric can the media planner use to track performance? (select one)

By vmartinez

 

A hotel brand wants to promote its amenities and spa treatment packages to new customers. Its goal is to get its image ads delivered as many times as possible. Which metric can the media planner use to track performance? (select one)

 

  • Engagement
  • Outbound clicks
  • Video views
  • Reach

 

Filed Under: Pinterest Media Planner Certification Exam Answers

A home improvement client wants to use video ads to showcase a video series of step-by-step home improvement projects. They want to drive more traffic to their new line of home improvement tools for an upcoming promotion. What Pinterest campaign objective and ad format combination would meet the client’s needs? (select one)

By vmartinez

 

A home improvement client wants to use video ads to showcase a video series of step-by-step home improvement projects. They want to drive more traffic to their new line of home improvement tools for an upcoming promotion. What Pinterest campaign objective and ad format combination would meet the client’s needs? (select one)

 

  • Conversion and Showcase ads
  • Catalog sales and Premiere Spotlight
  • Awareness and Standard ads
  • Consideration and Idea ads

 

Filed Under: Pinterest Media Planner Certification Exam Answers

A retail clothing brand wants to run a catalog sales campaign optimizing for conversions on Pinterest using a product catalog. To help set them up, the media planner consults on the requirements for placing ads using a retail catalog. What two requirements are needed to set up catalog sales ads using retail catalogs? (select two)

By vmartinez

 

A retail clothing brand wants to run a catalog sales campaign optimizing for conversions on Pinterest using a product catalog. To help set them up, the media planner consults on the requirements for placing ads using a retail catalog. What two requirements are needed to set up catalog sales ads using retail catalogs? (select two)

 

  • Pinterest profile
  • Pinterest Conversions API
  • Product tagging
  • Merchant verification
  • Pinterest tag

 

Filed Under: Pinterest Media Planner Certification Exam Answers

A beauty brand wants to launch a campaign for their new line of makeup. This is their first time advertising on Pinterest and they want to reach new customers. What campaign objective and bidding option meets the client’s goals? (select one)

By vmartinez

 

A beauty brand wants to launch a campaign for their new line of makeup. This is their first time advertising on Pinterest and they want to reach new customers. What campaign objective and bidding option meets the client’s goals? (select one)

 

  • Awareness and CPM
  • Catalog sales and oCPM
  • Consideration and CPC
  • Conversion and CPA

 

Filed Under: Pinterest Media Planner Certification Exam Answers

A beverage brand wants to implement lower-funnel campaigns on Pinterest with the goal of driving traffic and increasing sales. Which feature supports lower-funnel performance? (select one)

By vmartinez

 

A beverage brand wants to implement lower-funnel campaigns on Pinterest with the goal of driving traffic and increasing sales. Which feature supports lower-funnel performance? (select one)

 

  • Ad-only Pins can be saved to boards
  • Rich Pins sync with product groups
  • Promoted Pins open a direct link
  • Product Pins open a product detail page

 

Filed Under: Pinterest Media Planner Certification Exam Answers

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  • Home
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    • Google Ads
      • Search
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      • SEO II
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      • Content hub for marketers
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      • Partner Demo
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      • Delivering Client Success
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      • Delivering Sales Services
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      • Content Hub Software
    • Google Marketing Platforms
      • Display & Video 360
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      • Conversion Optimization
      • Privacy for Agencies and Partners
    • Youtube
      • Content Ownership
      • Asset Monetization
      • Music
      • Music Rights Management
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      • Enterprise Associate
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      • Google Play Store Listing
    • Microsoft Advertising
      • Search
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    • X Ads Academy (Twitter)
    • Yandex
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      • Marketing solutions fundamentals
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    • SkillShop
      • Doubleclick
        • Search Mobile
        • Studio
        • Optimize performance
      • Ad Exchange API Basics
      • Bid Manager Optimization
      • Google My Business Basics
      • Generative AI for Educators
    • Hootsuite
      • Platform
      • Social Media Marketing
    • MailChimp
      • Foundations
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      • Advertising Essentials Badge
      • Media Buyer Certification
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    • Reddit Ads
      • Fundamentals
      • Boost
      • Creative Micro
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      • Ads Manager Campaign Optimization
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