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Microsoft Advertising Native & Display Certification Exam Answers
Build your knowledge and demonstrate your understanding of the native & display advertising ecosystem, including the Microsoft Audience Network and native & display best
Questions:
What are the ways in which you can add images to your ads that are extended to the Microsoft Audience Network through your search campaigns?
Select all that apply.
Marco is interested in tracking when people who were shown an ad and didn’t click on it, but still went on to purchase at a later date. Using which feature in the Microsoft Audience Network can Marco track this?
Select one option.
Explanation: The feature in the Microsoft Audience Network that Marco can use to track when people who were shown an ad but didn’t click on it still went on to purchase at a later date is View through conversions. This option is correct because view-through conversions enable advertisers to track and attribute conversions to users who were exposed to their ads but did not click on them immediately. With view-through conversions, Marco can gain insights into the effectiveness of his ad campaigns in influencing purchase decisions, even if users did not directly interact with the ads by clicking on them. By measuring the impact of ad impressions on subsequent conversions, Marco can better understand the full customer journey and the role that display advertising plays in driving conversions within the Microsoft Advertising Native & Display context. Conversely, the dimensions tab, publisher website report, and segment functionality do not specifically address tracking view-through conversions or attributing conversions to users who were exposed to ads but did not click on them, making them less relevant for Marco’s tracking needs in this scenario. Therefore, leveraging view-through conversions enables Marco to gain valuable insights into the effectiveness of his ad campaigns and optimize his advertising strategies to drive better results and ROI.
When using the Facebook import tool, you can import multiple campaigns at a time.
Select whether the previous statement is true or false.
A customer is searching for a new pair of running shoes. They add a pair of shoes to their cart but then leave the site. Which scenario occurs as a result of dynamic remarketing?
Select one option.
Explanation: The correct answer is Ads featuring the same pair of running shoes are shown to the customer. Dynamic remarketing allows advertisers to show personalized ads to users who have previously visited their website or app, based on their past interactions. In this scenario, since the customer added a pair of running shoes to their cart but then left the site without completing the purchase, dynamic remarketing will display ads featuring the same pair of running shoes that the customer showed interest in. By retargeting the customer with ads showcasing the exact product they were considering, advertisers can remind them of their initial interest and encourage them to return to the website to complete the purchase. This personalized approach enhances the relevance of the ads and increases the likelihood of conversion, ultimately improving the effectiveness and ROI of the advertising campaign. Therefore, displaying ads featuring the same pair of running shoes aligns with the objective of dynamic remarketing, which is to re-engage potential customers with tailored content based on their previous interactions with the brand.
Ayushi is creating a dynamic remarketing list for the Microsoft Audience Network. What is the membership duration range Ayushi can specify?
Select one option.
Explanation: The correct answer is ‘1 – 180 days.’ When Ayushi is creating a dynamic remarketing list for the Microsoft Audience Network, she can specify the membership duration range, which determines how long users remain on the remarketing list after they have interacted with her website or app. The membership duration range allows Ayushi to target users who have shown interest in her products or services within a specified timeframe, ensuring that her ads remain relevant and timely. By choosing a range of 1 to 180 days, Ayushi can include users who have recently visited her website or app, as well as those who interacted with her content in the past six months. This flexibility enables Ayushi to tailor her remarketing efforts to different audience segments and marketing objectives, whether she wants to re-engage recent visitors or reach out to users who may need more time to make a purchase decision. Moreover, the extended duration of up to 180 days allows Ayushi to maintain a consistent presence in front of her target audience throughout their decision-making process, increasing the likelihood of conversion and maximizing the effectiveness of her remarketing campaigns on the Microsoft Audience Network. Conversely, the other options listed, such as 1 – 14 days, 1 – 90 days, and 1 – 60 days, offer shorter membership duration ranges that may not capture users’ entire purchase consideration period or allow for sustained remarketing efforts over an extended period. Therefore, the selected answer option accurately identifies the membership duration range that Ayushi can specify when creating a dynamic remarketing list for the Microsoft Audience Network, providing her with the flexibility to reach and re-engage her target audience effectively.
Tailspin Toys are creating their first Microsoft Audience Network campaign. What is the minimum number of images they will need in order to do this?
Select one option.