When expanding search campaigns to the Microsoft Audience Network, ad copy will be generated using approved search text ads.
- True
- False
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Home » Microsoft Advertising Native & Display Certification Exam Answers » Page 14
Microsoft Advertising Native & Display Certification Exam Answers
Build your knowledge and demonstrate your understanding of the native & display advertising ecosystem, including the Microsoft Audience Network and native & display best
Exam URL: https://about.ads.microsoft.com/en/resources/training-certification/learning-lab
Questions:
By vmartinez
When expanding search campaigns to the Microsoft Audience Network, ad copy will be generated using approved search text ads.
By vmartinez
A publisher is a source of display advertising inventory.
By vmartinez
When is a customer removed from a dynamic remarketing list?
By vmartinez
Contoso Investments are bidding for individual display impressions in an action. This is an example of which sales model?
Explanation: The correct answer is Programmatic sales model. In the scenario described, Contoso Investments is bidding for individual display impressions in real-time auctions, which aligns with the characteristics of the programmatic sales model. Programmatic advertising involves the automated buying and selling of ad impressions through real-time bidding (RTB) platforms. In this model, advertisers like Contoso Investments can bid for ad inventory on various websites or apps in milliseconds, targeting specific audiences based on data and algorithms. The auction process happens in real-time, allowing advertisers to bid on impressions as they become available, ensuring efficient and targeted ad placements. Unlike the Guaranteed sales model, where ad inventory is sold in advance at a fixed price, or the Cost per thousand impressions sales model, which charges advertisers based on the number of impressions served, the programmatic sales model offers flexibility and efficiency by allowing advertisers to bid for impressions on a per-impression basis. Therefore, understanding the dynamics of programmatic advertising and real-time bidding is essential for advertisers like Contoso Investments to effectively navigate and capitalize on the opportunities presented by the programmatic sales model in the display advertising ecosystem.
By vmartinez
Contoso Furniture is creating online video ads. What is the typical file type for video ads that they should use?
By vmartinez
Which set of ad dimensions represent common standard interactive advertising bureau (IAB) ad specifications?
Explanation: The correct answer options for common standard Interactive Advertising Bureau (IAB) ad specifications are 300 x 250 and 728 x 90, as indicated. These dimensions are widely recognized and utilized across various digital advertising platforms and formats. The 300 x 250 ad size, also known as the medium rectangle, is one of the most popular ad sizes due to its versatility and compatibility with a wide range of content layouts. It fits neatly into website sidebars, within content blocks, and on mobile devices, making it highly effective for both desktop and mobile advertising campaigns. Similarly, the 728 x 90 ad size, commonly referred to as the leaderboard, is another prevalent choice for digital ads. It offers ample space for branding and messaging while remaining unobtrusive, often placed at the top or bottom of website pages for optimal visibility without disrupting the user experience. Conversely, the dimensions 728 x 900 and 300 x 300 are not standard IAB ad specifications. While the former exceeds typical ad sizes and may not be supported by all platforms or websites due to its larger dimensions, the latter, 300 x 300, is not a commonly used standard size within the IAB framework. Therefore, the correct answer options align with widely accepted industry standards for digital advertising, ensuring compatibility and effectiveness across various platforms and devices.