Klaviyo Certificate Assessments Answers

Klaviyo Certificate Assessments Answers

This pack contain these certifiction anwers:

• Klaviyo deliverability certificate assessment answers
• Klaviyo developer certificate assessment answers
• Klaviyo digital marketing certificate assessment answers
• Klaviyo product certificate assessment answers

 

 

Questions:

 

What kind of messages deliver non-promotional information triggered in direct response to a transaction-related event?

• Marketing messages
• Transactional messages
• Promotional messages

 

Who has the biggest influence in deciding whether your messages are delivered to recipients or placed directly in spam?

• Your recipients
• The ESP you use to send messages
• Inbox providers

 

Bola’s Baked Goods’ marketing manager is looking to monitor their email engagement. What are 2 metrics they might look at? (Select 2).

• Unsubscribe rate
• Form submit rate
• Click rate

 

What does the term “email header” mean in the context of deliverability?

• A snippet of code that contains important information about the sender
• A navigation bar that links back to categories on your site
• Email header is another term for a subject line

 

What is the most important reason for why you should set up a branded sending domain?

• Branded sending domains deliver messages faster than shared domains.
• All messages coming from a branded domain automatically match your company’s branding.
• Major inbox providers like Gmail and Yahoo will block your messages or send them to spam if you send from a shared domain.

 

What are the 3 key email authentication checks that your messages must pass in order to maintain good deliverability?

• TXT, CNAME, and NS
• SPF, DKIM, and DMARC
• SPF, DKIM, and BIMI

 

What are 2 things you can do to influence your sender reputation in a positive way? (Select 2).

• Use double opt-in to build your subscriber list.
• Resend every campaign to people who did not open the first time.
• Use an engagement-based campaign sending strategy.

 

What is the name of the process through which a new subscriber must confirm their subscription before being subscribed to a given list?

• Double opt-in
• Single opt-in
• Double subscribe

 

What are the 3 primary objects of Klaviyo’s data model?

• Profiles, lists, segments
• Profiles, events, metrics
• Profiles, events, catalogs

 

There may be times when you need to find the ID of a specific metric name. Which endpoint will help you find the Metric ID?

• Get Metrics
• Get Events
• Get Metric

 

In which of the following cases would you use a client-side API?

• To retrieve all of the lists that a profile is subscribed to
• To log a user’s site browsing activity on their Klaviyo profile
• To create a Placed Order event when a customer places an order on your site

 

What is the main benefit of using a test Klaviyo account?

• Test accounts provide you access to developer-specific support
• Developer tools are only available in designated test accounts
• You can make API calls without affecting production data

 

Two customers just placed orders, and Beth, a Klaviyo developer, wants to send both of these Placed Order events to Klaviyo. How can she do this?

• Create 1 event server-side that will be sent to both profiles
• Create 2 separate events server-side, one for each customer
• Create a client-side event that will be sent to both profiles

 

When building a custom integration, what key step allows you to track onsite activity?

• Creating a Klaviyo test account
• Installing a code snippet called klaviyo.js on your site’s front end
• Creating a private API key in Klaviyo

 

What are the two ways that you can hit a rate limit for an API?

• Hit the steady limit or enter a malformed payload
• Hit the burst limit or hit the steady limit
• Hit the burst limit or use the wrong type of API key

 

Which type of API key do you need in order to use a client-side API?

• Private API key
• Public API key
• Either one works

 

Client-side APIs are heavily dependent on JavaScript requests in the browser. For some users, slow internet or script-blocking plugins may cause the JavaScript not to fire. What impact might this have on the data going into Klaviyo?

• If the JavaScript does not fire, no data will be passed to Klaviyo.
• The data will instead be sent through the server-side version of that API.
• The data will sync in later and the event timestamp will be wrong.

 

The marketing funnel is important because…

• It’s a template you can use to create your ideal customer persona.
• It’s a tried-and-tested framework for understanding your customer journey.
• It’s a method for optimizing your conversion rate.

 

Which of the following are the 5 stages of the traditional AIDAR marketing funnel listed in order?

• Awareness, interest, desire, action, retention
• Acquisition, interest, desire, awareness, retention
• Attention, inspiration, desire, acquisition, retention

 

At which stage of the funnel would you expect to see an abandoned cart email? (Select the best answer.)

• Action
• Interest
• Retention

 

At which stage of the funnel does a customer typically start to narrow their focus to a specific product or products that you offer? (Select the best answer.)

• Desire
• Interest
• Action

 

At which stage of the funnel is it most effective to capture a prospective customer’s email address? (Select the best answer.)

• Retention
• Action
• Interest

 

In the world of marketing, what is an ‘ideal customer profile,’ or ICP for short?

• Your definition of the perfect customer for your brand.
• A record of all customers who purchased in the last year.
• A list of features that attract every type of buyer.

 

What is the first stage of the marketing funnel, or the process of gaining the interest and awareness of customers?

• Conversion
• Retention
• Acquisition

 

As a Klaviyo account owner, you want to add a user to assist you with account operations, but don’t want to give the user permission to close your account. Which of the following user roles would be best to add to your team?

• Manager
• Admin
• Coordinator

 

Beantown Coffee uses Meta Advertising to reach new audiences with targeted ads. What are 2 reasons why Beantown should integrate this tool in Klaviyo? (Select 2.)

• They can update their Klaviyo user role through integrating
• They can increase the effectiveness of their ad targeting by syncing Klaviyo segments into Meta
• They can sync lead ad submissions into Klaviyo for lifecycle marketing

 

Once you’ve integrated a tool that you use with Klaviyo, what will happen?

• The integrated tool will build custom segments for you in Klaviyo
• Klaviyo will begin building automations for you
• Data will begin syncing from that tool into Klaviyo

 

Which of the following settings pages allows Klaviyo account owners to add a new user?

• Other
• Account
• Email

 

Which form type is the most intrusive to a shopper’s experience on your site since it will expand to fill the entire webpage until that user either submits or closes the form?

• Flyout
• Popup
• Full page

 

What are 2 ways to create a sign-up form in Klaviyo? (Select 2.)

• Build an email template in the email template editor
• Build a form from scratch in the form editor
• Customize a pre-built form template from the form library

 

Within the Targeting and behavior section of your form editor, what setting gives you control over when to trigger and display your form on your site?

• Display timing
• Form ‍dismissal
• Display frequency

 

Beantown wants to allow visitors to close a popup form and reopen it once they are ready to submit their information. Which of the following widgets should they add to their form?

• Form template
• Double opt-in
• Form teaser

 

What is a multi-step form?

• A form that collects more customer data in a single-step form
• A form that collects more customer data through a sequence of steps
• A form that collects more customer data using multiple text fields

 

What are 2 best practices to follow when A/B testing your forms? (Select 2.)

• Create 2 to 4 variations
• Test 4 emails at a time
• Test 1 element at a time

reating 2 to 4 variations keeps the test manageable and ensures you can gather meaningful results. Testing 1 element at a time (such as the headline, offer, or button color) makes it easier to understand exactly what caused any change in performance.

 

In the Overview tab, which metric should you look to monitor and improve?

• Form submit rate
• Form deliverability rate
• Form publish rate

 

Which of the following is a best practice for managing healthy list growth and maintenance? (Select the best answer.)

• Create multiple lists for each of your marketing goals
• Avoid creating lists; only have one main segment per channel
• Manage one main list for each marketing channel

 

Under what 2 circumstances does Klaviyo automatically suppress a profile? (Select 2.)

• When a customer subscribes
• When an email soft bounces 7 times
• When an email hard bounces

 

What is the difference between lists and segments in Klaviyo?

• Lists only grow and shrink as people subscribe or unsubscribe, while segments grow and shrink as people meet a certain criteria
• Segments only grow and shrink as people subscribe or unsubscribe, while lists grow and shrink as people meet a certain criteria
• Segments are manually created by the Klaviyo user, while lists are automatically created by Klaviyo in your account

 

Which of the following is an example of a custom property that you may decide to collect from subscribers?

• Phone number
• Birthday
• Email

 

Which of the following ensures a new subscriber confirms their subscription before joining a list?

• Consent opt-in
• Single opt-in
• Double opt-in

 

Which 2 reports can help you analyze audience growth and engagement within the Lists & segments tab of your account? (Select 2.)

• List growth report
• Campaign performance report
• Engagement report

 

Beantown wants to group all of their 90-day customers who either spend more than $500 or place more than 5 orders. Which of the following segments should they build? (Select the best answer.)

• Include customers who have made a purchase in the last 90 days AND have spent more than $500 OR have placed more than 5 orders
• Include subscribers who have made a purchase in the last 90 days AND spend more than $500 AND made more than 5 orders
• Include customers who have made a purchase in the last 90 days OR have spent more than $500 AND made more than 5 orders

 

What are the 2 list cleaning actions that can enhance the performance of your brand’s list? (Select 2.)

• Delete all active lists
• Exclude soft bounces from sends
• Suppress unengaged profiles

 

Why is it important to choose a fallback font for each custom font that you upload?

• Many email inbox clients don’t render custom fonts.
• Your custom font may accidentally get deleted.
• Screen readers cannot read certain custom fonts.

 

Which product feed criteria would help you convert visitors who were recently active on your site, but have never added anything to their cart and never purchased?

• Show a generic list of best-sellers.
• Show the user’s recently viewed items.
• Show items the user added to cart.

 

What is the primary benefit of using personalized product feeds in emails?

• To avoid having to choose which products to include in every email campaign.
• To increase conversions by providing more relevant product recommendations.
• To remind users of items that they recently purchased so they can leave a review.

 

What are the 3 main content pillars that you should incorporate into your email campaign sending strategy?

• Newsletter, abandoned cart flow, and transactional flows
• Newsletter, promotion/sale, and new/featured offering
• Newsletter, new/featured offering, and welcome series flow

 

Let’s say you drag a saved universal content block into a template, but you want to edit it slightly to be specific to that singular message. What should you do? (Select the best answer)

• Klaviyo does not have the ability to edit just one block instance
• Click the block and choose Unlink and Edit Independently
• Duplicate the block, then save it as a new saved block

 

You want to apply a background image to only one section of your email, and you want to place text and buttons on top of it. What is the best way to achieve this layout?

• Change the background of the entire email to an image, and then change the background color of specific blocks to a different color.
• Drag a section layout block into the template and set a background image just for that section, then drag text and button blocks into the section.
• Add an image block to the template, and use a third-party photo editing tool to create an image that looks like it has text and clickable buttons on it.

 

You want to include the static discount code ‘WELCOME10’ in the first email of your welcome series. This discount code will be exactly the same for all users. How would you add this discount code to the email?

• Set up the code in your ecommerce platform, then type WELCOME10 into the email where you want to display the code.
• Create a new static discount code within Klaviyo, then use a template tag to add the code to the email.
• Upload WELCOME10 to Klaviyo as an Uploaded Coupon, then use a template tag to add the code to the email.

 

You want to design an email that has 3 columns that are all the same width and that allows you to drag-and-drop buttons into each column. How would you achieve this desired outcome?

• Add a dynamic table block to the email and specify 3 columns.
• Use the column layout block to split the section into 3 columns.
• Use a split block to split the block into 3 columns.

 

Which of the following statements about show/hide logic in templates is true?

• By default, all blocks in a template are hidden unless you mark them to show.
• You cannot apply device-specific and property-specific logic to the same block.
• Show/hide logic is case-sensitive regarding how you type profile property names.

 

What does the calendar view for campaigns allow you to do? (Select 2.)

• Access a list of previous and published forms
• Find opportunities or gaps for customer engagement
• View scheduled campaigns by day, week, or month

 

When creating an email campaign, how can you capture your subscribers’ attention right away? (Select the best answer.)

• Include relevant offers in the copy
• Create enticing subject lines
• Use a clear CTA in the email

 

Which of the following strategies can help your text message stand out from other brands? (Select 2.)

• Include product reviews
• Include long descriptive text
• Share fun pictures or GIFs

 

If you create an email campaign and add a text message, what type of campaign are you now sending?

• An email campaign
• A single-channel campaign
• A multi-channel campaign

 

Which 2 variables can you A/B test to improve email conversion rates? (Select 2.)

• Videos
• Copy
• Call-to-action button

 

Beantown notices low click rates on their most recent email campaign. Which variable can they A/B test to help them increase the percentage of recipients who click on a link within their email?

• Social media icons
• Contact information
• Length of email copy

 

Which of the following best describes the purpose of a flow trigger?

• Sets your flow in motion
• Adds contacts to your flow retroactively
• Filters people out from receiving messages

 

If you want to create a flow that automatically sends someone a happy birthday message, what kind of flow trigger should you select?

• Segment
• Metric
• Date

 

Before setting a flow live, you want to ensure that the right people will enter the flow based on specific criteria you’ve set. What should you do to confirm that your flow will send to the correct audience?

• Conduct an A/B test of your first flow message
• Review flow benchmark KPIs
• Preview your flow trigger setup

 

To ensure that your flow begins sending automatically, which status should you set all flow components to in Klaviyo?

• Manual
• Draft
• Live

 

Say you want to add a dynamic product image and price into your flow message based on the specific product someone has expressed interest in (e.g., when browsing your site or after placing an order). Which kind of flow can you add that to?

• List-triggered flow
• Metric-triggered flow
• Date property-triggered flow

 

What flow action should you include in your flow to pass information from Klaviyo to another system you use, like your ecommerce store or third-party integrations?

• SMS
• Webhook
• Notification

 

Bola’s Baked Goods wants to split their flow based on characteristics about someone in order to send a specific set of messages to gluten-free shoppers. What kind of split should they drag into their flow?

• Flow split
• Conditional split
• Trigger split

 

What Klaviyo tool can you use to test out different variations of your flow message or pathways to help improve your flow performance over time?

• Custom reports
• A/B testing
• Segments

 

Which of the following attribution models does Klaviyo utilize? (Select 2.)

• Last touch
• First touch
• Multi-touch

 

You want to better understand how your marketing performance compares to companies similar to you. Which of the following areas of your account would best provide this insight?

• Dashboards
• Benchmarks
• Custom reports

 

Which of the following plays a major role in calculating your benchmarks?

• Intended audience
• Industry and vertical
• Branding and style

 

When tracking the path to revenue for an email recipient, key metrics flow in a particular order. Of the options below, which accurately represents this order?

• Open rate > click rate > conversion rate
• Click rate > conversion rate > open rate
• Click rate > open rate > conversion rate

 

Which of the following custom report types provides data exclusively related to the performance of selected metrics and does not take into account message attribution?

• Flow performance report
• Single metric deep dive report
• Campaign performance report

 

You notice that your successful deliveries are down and you are sending fewer emails. Which of the following strategies would best help you increase successful deliveries?

• Exclude a soft bounce segment
• A/B test your message content
• Write more compelling email copy

 

You notice that your conversion rate has gone down and fewer people are purchasing despite making it to your site. Which of the following strategies would best help you increase your conversion rate? (Select the best answer.)

• Improve the checkout experience
• Enhance your subject line copy
• Adjust your sending frequency

 

How can you use a full page form on your website? (Select the best answer.)

• Use this form as a landing page to collect emails for an early access list to a new product
• Provide a less intrusive experience for shoppers in addition to any pop-up or fly-out
• Allow a visitor to browse your website without forcing them to first interact with or close the form

 

Let’s say you want your sign-up form to appear as soon as the page loads for a website visitor. Where in the form builder should you go to to accomplish this?

• Targeting and behavior
• Form styles
• Add blocks

 

When creating a sign-up form that collects text message consent, how can you ensure you stay in compliance with GDPR and CCPA? (Select 2.)

• Check for text message campaign alerts
• Include a link to your privacy policy
• Include your text message disclosure text

dding the text message disclosure explains message frequency, possible charges, and how to opt out, which is required for proper consent.

 

Which of the following metrics are available in the Overview tab of a sign-up form to help you monitor its performance? (Select 2.)

• Submit rate
• Viewed form
• Open rate

 

If your forms fall into the Fair or Poor benchmarks categories, what should you do to improve form performance? (Select 2.)

• Analyze form performance
• Create an A/B test for forms
• Use campaigns instead

 

Where in your Sign-up forms tab can you track the overall performance of a particular form?

• Campaign Reports tab
• Overview tab
• A/B test results tab

 

Which tool within the Audience tab stores information about a particular user?

• Profile
• List
• Segment

ists and segments, on the other hand, are groups of profiles organized by subscription status or specific criteria.

 

If Beantown wants to group together customers who recently made a purchase on their website, what should they create?

• Sign-up form
• List
• Segment

 

Let’s say you want to collect and store your subscribers’ birthdays in Klaviyo. Which type of property would you use?

• Company properties
• Custom properties
• Klaviyo default properties

 

What are 2 benefits of creating a single main list for each channel? (Select 2.)

• It reduces the complexity of managing multiple lists
• It automatically duplicates a profile in your account.
• You can more easily create a welcome series for each channel

 

Which connector expands your segment by allowing any of the specified conditions to be met?

• AND
• OR
• Filter

 

Which report shows how subscribers joined a list?

• Custom report
• List growth report
• A/B test report

 

When building product feeds in Klaviyo, what are the 2 types of feeds you can choose between? (Select 2.)

• Classic
• Static
• Personalized

 

Choose the template type that best matches the description: A message with space for several high-quality images that showcase the unique features and details of your product offering. Include easy-to-understand language that makes the value proposition clear, and a CTA to shop or learn more.

• Promotion or sale
• Newsletter
• New or featured offering

lear, easy-to-understand language that communicates the value proposition A strong call-to-action (CTA) to shop, explore, or learn more

 

Let’s say you want to edit a universal content block that you previously created, but you only want the changes to apply to the email template you’re currently working on. What should you do?

• Add the universal block to your template and then choose “Unlink and Edit Independently”
• Create a brand new block modeled after the universal block since you cannot unlink universal content
• Add the universal block to your template and then duplicate it to create a copy that you can edit separately

elect the option “Unlink and Edit Independently.”

 

Which statement accurately describes the difference between the split block and column layout?

• The split block will always put your image on the left and text on the right, while the column layout supports 3 evenly spaced columns where the width cannot be changed.
• The split block supports text or image content within 2 columns, while the column layout supports up to 4 columns and can contain more elements like buttons and product blocks.
• The split block allows you to drag-and-drop any element from the builder into a 3 column layout, while the column layout supports only text and images across up to 2 columns.

 

Suppose you are selling pet food and you want to create show/hide logic that displays a block only to recipients who have said they own a dog. The profile property name in your Klaviyo account is “pet_type”. Which show/hide logic string is formatted correctly?

• person.pet_type = dog
• person|lookup:’pet_type’ == ‘dog’
• person|lookup:’dog’

erson refers to the recipient’s profile.|lookup:‘property_name’ is used to access a custom profile property. == ‘value’ checks whether the property matches the specified value. So in this case: pet_type is the custom property. dog is the value you want to check for.

 

Which of the following template tags will populate a dynamic coupon code in a template?

• {% coupontype_dynamic ‘CouponName’ %}
• {% coupon_code ‘CouponName’ %}
• { person|lookup:coupon_code == ‘CouponName’ }

 

Which of the following user roles in Klaviyo can make changes to other users’ roles in an account? (Select 2.)

• Admin
• Support
• Owner

 

What step should you take to allow data from any other tools you use to sync directly into Klaviyo? (Select the best answer.)

• Upload a CSV of this data manually
• This is not currently possible in Klaviyo
• Integrate those tools with Klaviyo

 

What are 2 ways to visualize your campaigns? (Select 2.)

• Calendar view
• Analytics view
• List view

 

Which of the following lets you run tests to determine the best time to send your emails?

• Smart Form Sending
• Smart Send Time
• Smart Schedule Campaign

 

If Beantown wants to improve text message performance, what should they do? (Select the best answer.)

• Keep the copy short, direct, and fun
• Remove the text message disclosure for extra space
• Write long and detailed copy

 

Say you want to create an A/B test to improve your email open rates. Which of the following is the best variable to test?

• The color of your text
• The call-to-action button
• The subject line

 

What term best describes a sequence of automated messages and actions that start when a customer performs a specific action?

• Segment
• Flow
• Campaign

 

Which of the following elements of a flow sets the series of actions and messages into motion?

• Flow trigger
• Flow filter
• Conditional split

 

Which of the following elements can you drag into a flow in order to send information from Klaviyo to another third-party tool you use?

• Integration
• Conditional split
• Webhook

 

If Bola’s Baked Goods wants to create 2 distinct pathways for customers moving through a flow based on a recipient’s distance to their brick and mortar location, what should they add to their flow to build this experience?

• Trigger filter
• Trigger split
• Conditional split

eparate customers based on their distance from the physical store. Send different messages depending on that condition

 

Which of the following is a list-triggered flow that will send to subscribers once they join your main list?

• Happy birthday flow
• Welcome series flow
• Abandoned cart flow

 

Beantown Coffee plans to try out multiple variations of the same flow message to ensure they’re sending content that yields the highest conversion rate possible. What Klaviyo tool should they use to perform this experiment?

• A/B testing
• Flow previewing
• Growth reporting

 

Which type of flow in Klaviyo can you add a dynamic table of product information to in order to showcase an item someone was interested in after they’ve viewed it on-site, started a checkout, etc.?

• List-triggered flows
• Segment-triggered flows
• Metric-triggered flows

 

Bola’s Baked Goods has seen a low click rate recently across their abandoned cart flow emails. They want to make sure to increase clicks going forward; what is one thing they can do to try to improve this metric?

• Edit the call-to-action (CTA) of these emails to be more engaging
• Start sending campaign emails for this content instead
• Send texts and push notifications instead of emails

 

Which of the following attribution models does Klaviyo use?

• First touch
• Multi-touch
• Last touch

 

You are reviewing this month’s benchmark data and see your conversion rate has a “Fair” performance rating. This indicates that the given metric is performing:

• Between the 50th and 75th percentile for your peer group
• Between the 25th and 50th percentile for your peer group
• Less than the 25th percentile for your peer group

 

Let’s say that you’re planning an upcoming holiday email campaign that is similar to the one you ran last year. Which of the following custom report types would be best to create to review past performance? (Select the best answer.)

• Multi-metric report
• Product performance report
• Campaign performance report

 

You notice your conversions are down and want to boost your conversion rate. Which of the following strategies would best help you increase your conversion rate? (Select 2.)

• Evaluate performance of other KPIs
• Create a new soft bounce segment
• Improve your checkout experience

 

Which definition accurately describes owned revenue?

• All revenue carried over from a previous ESP
• The revenue gained through purchased leads
• The revenue attributed to messages sent through Klaviyo

 

When tracking the path to revenue for an email recipient, key metrics flow in a particular order. Of the options below, which accurately represents this order?

• Click rate > open rate > conversion rate
• Open rate > click rate > conversion rate
• Click rate > conversion rate > open rate

 

Bola’s Baked Goods started using Meta Ads to connect with a wider audience on social media. Why should their team integrate this tool with Klaviyo? (Select 2.)

• They can expand their analytics and reporting capabilities in Klaviyo
• They can only update their team’s user roles in Klaviyo once they’ve integrated
• They can use Meta Ads data to build segments and flows

 

Why is it important to preview your flow functionality in Klaviyo?

• To make sure every site visitor receives a message without exception
• To decide whether this content is better suited for campaign sending
• To make sure the right people are entering and moving through your flow

nly the intended audience enters the flow. Messages send in the correct order and at the right times. Conditional splits and delays work as expected

 

After setting a flow live, where can you go in Klaviyo to monitor how folks are engaging with this automated content? (Select 2.)

• Click View All Analytics within your flow to view message-specific data
• Build a campaign performance report to view all flow data
• Click into the Flows tab where you’ll see a performance overview

 

Which of the following settings are you able to customize under the “Account” settings page? (Select 2.)

• Your message attribution windows
• Your personal and organization’s contact information
• Users within your account

 

You want to make an update to your consent pages to improve your customer’s unsubscribe experience. Which settings page will you use to manage these pages?

• Email
• Other
• Account

 

What is the default attribution window for Clicked SMS?

• 5 days
• 1 day
• 12 hours

 

Bola’s Baked Goods has been working on improving their open rate over the last several months. They have seen improvement, but want to see how the open rate compares to that of their peers. Which analytics tool would be best to use to see how they are performing?

• Benchmarks
• Dashboards
• Custom reports