In the world of marketing, what is an ‘ideal customer profile,’ or ICP for short?
- Your definition of the perfect customer for your brand.
- A record of all customers who purchased in the last year.
- A list of features that attract every type of buyer.
Explanation: While many businesses try to sell to “everyone,” an Ideal Customer Profile (ICP) is a strategic tool used to narrow that focus to the specific type of company or person that derives the most value from your product and provides the most value back to your business.