What are 2 things you can do to influence your sender reputation in a positive way? (Select 2).
- Use double opt-in to build your subscriber list.
- Resend every campaign to people who did not open the first time.
- Use an engagement-based campaign sending strategy.
Explanation: Your sender reputation is a score assigned by inbox providers (like Gmail and Yahoo) that determines whether your emails land in the “Primary” inbox or the spam folder. To keep this reputation high, you must focus on quality over quantity.